Often a “contact us” button is just not direct enough to motivate your visitors to act. By adding a gallery scene within your tour, you can bring lead generation in front of your audience in a way that feels like a natural ask, in addition to communicating the value of taking the next step.
The combination of a sought after next step and a form to take action on-the-spot is a great way to boost submissions.
Where should I place a lead generation gallery?
Positioning this scene further along in your tour, or at the end for smaller tours, results in it being seen by more engaged visitors.
Tours using the lead generation gallery technique saw an increase in form submissions of 40%.
Follow these Steps to set up a Lead Generation Gallery
Determine what action you want your prospects to take. This can be signing up for your newsletter or a guided tour, or it can be connected with your staff through email or peer-to-peer chat like Unibuddy.
Pick an image or video that will attract your visitors and keep them engaged on the page.
Write your text description (don't forget a compelling title and tag line).
Start creating your gallery scene!
Creating your Gallery Scene
Go to Scenes
Drill down to the project or group you want to create the scene in
Click Add Group or Scene at the top of the project or group
Select Gallery Scene and configure your scene
Add a title for your scene
To add a slide, scroll down to Gallery Items and click Add
Add media (image or video) and content (title, text descriptions, and CTA)
Save Draft or Publish when complete.
Adding your Lead Generation Gallery to a Tour
Go to Tours in the navigation panel
Drill down into the Tour you are adding it to
Scroll to the Tour Stops section and click Add Tour Stops
Click Choose a Scene
Navigate to or search for lead generation gallery scene and click it to add it to the tour
Drag it to your desired location
Click Publish
Repeat steps 1-8 to add it to additional tours
💡 Need more help?
Send us a message and we will be happy to assist you.