With Circuit, you can install your Slate Ping script across your virtual tour subdomain pages.
What is Slate Ping?
According to Technolutions, “Ping is an analytics service that enables you to track remote web access across institutional web properties outside of Slate and correlate those accesses with records in Slate. Ping data is aggregated periodically every hour, and Ping access is matched to Slate records every night.”
For more information about Ping, check out this Technolutions article.
Why use Slate Ping on your virtual tour?
By configuring Ping on your virtual tour subdomain, Ping will work alongside the Google Analytics tracked in your Circuit Analytics Dashboard to enable source and destination tracking for your virtual tour within Slate, as well as matching data tracking with your Slate prospect and applicant records. Similar to your Analytics Dashboard, you will be able to see the sources of traffic to your virtual tour, and the scenes viewed.
When navigating to the Ping section of Slate, you will additionally be able to see the ratio of your virtual tour visitors who are matched with your Slate records to those who are unmatched with Slate records. Virtual tour users who later provide their data to your institution for a Slate record to be created will be retroactively matched. For example, if a “stealth visitor” views your virtual tour and then one week later registers for your recruitment event, Ping will match the unknown virtual tour visitor with the now known event-goer record.
How does Circuit integrate with Slate Ping?
Circuit has the ability to install a Ping script across your virtual tour pages to integrate with your Slate CRM. To do so, reach out to your Circuit Customer Success Specialist to initiate the following steps:
Customer confirms in Slate that Ping is enabled on all Slate pages.
Customer shares with Circuit the snippet of JavaScript found in Slate on the following page: Database > Branding > Ping
The script will look something like:
<script async=”async” src=“URL?”>/**/</script>
Circuit creates or updates the Google Tag Manager container for your virtual tour with a Slate Ping tag.
Circuit tests that the Slate Ping is activated when visiting your virtual tour.